unporcessed packaging

carrefour

problem

Packaging shapes perception before consumers even make a decision. Colours, claims, and exaggerated branding often influence how products are judged more than the product itself.

solution

We stripped packaging back to its essentials: the product and its ingredients. By removing visual persuasion tactics and unnecessary branding elements, Carrefour encouraged healthier decision-making by allowing consumers to judge products for what they actually are.